Jumping into the wearable
marketplace, Amazon just debuted Halo a health and fitness tracker with some features that could set it apart from market leaders, like Apple and Fitbit.
Unlike Apple Watch, Halo
doesn’t include a video screen, receive phone calls, or perform other functions more commonly associated with smartwatches.
Rather, Halo serves solely as a means of
monitoring one’s physical movements, sleep schedule, body fat percentage, and voice patterns in order to help consumers gain a clearer picture of their health.
Halo real strength
comes from Amazon’s expertise in artificial intelligence and machine learning, according to Dr. Maulik Majmudar, Principal Medical Officer at Amazon Halo.
“Health is much more than
just the number of steps you take in a day or how many hours you sleep,” stated. “Amazon Halo combines the latest medical science, highly accurate data via the Halo Band sensors, and
cutting-edge artificial intelligence to offer a