For Immediate Release
Chicago, IL – September 14, 2020 – Today, Zacks Equity Research discusses Cosmetics, including Helen of Troy Limited HELE, Nu Skin Enterprises, Inc. NUS, Inter Parfums, Inc. IPAR, e.l.f. Beauty, Inc. ELF and The Estée Lauder Companies Inc. EL.
The Zacks Cosmetics industry’s near-term prospects seem to have been eclipsed by coronavirus-related challenges, such as sluggish store and salon traffic, a disrupted travel retail network, supply-chain hiccups and reduced makeup usage due to decline in social outings. Also, increased spending on advertising and promotion, among other efforts to fend off mounting competition, poses threats to margins.
Nonetheless, demand for skincare and other personal care products has been rising owing to consumers’ growing consciousness toward wellness. To this end, companies’ constant innovation, new launches and other brand-enhancement endeavors are in sync with consumers’ evolving demand. Such initiatives bode well for players like Helen of Troy, Nu