Since VIDA Fitness Ballston opened on June 27, about 500 members have had the 30,000 square feet to themselves.
The regional, high-end fitness chain usually sees up to four times that many people join before opening day and in the first three months. But the coronavirus has hurt the boutique gym’s ability to attract members.
After overcoming construction and pandemic-related delays earlier this year, VIDA Ballston’s biggest challenge is getting people to walk in the door, VIDA Fitness Director of Operations Aaron Moore said.
The rate of new memberships is lagging compared to other locations, since many are not comfortable with going to the gym. In response, the company has spent “tens of thousands of dollars” on cleaning equipment and takes state regulations a step further to keep the space sanitary and to follow precautions.
“Our primary motivation is how are we going to keep people safe, because if they