Some states were barely one week deep into lockdown when “quarantine 15” jokes arrived on the socials. Maybe the meme fairies were just trying to make a lighthearted joke while the world burned, but the punch line threw shade we really didn’t need. The possibility that we could look different after an uncontrollable virus took over the world was hilarious, apparently. El oh el, amirite?
And it should surprise exactly no one that the weight-loss industry immediately jumped on quarantine as a marketing tool. A random sampling of seven diet companies’ Instagram posts between March 12 and July 14 found that at least 20 percent—and up to 80 percent—
of the brands’ content used threats of stay-at-home weight gain to sell us their products.
If you’re thinking, Who cares?! Businesses want to make money